General Terms and Conditions (GTC) of
AdConnector GmbH

§ 1 Scope of Application, Contractual Partners, and Written Form

(1) These General Terms and Conditions (hereinafter “GTC”) shall apply to all contracts, services, deliveries, and digital provisions of AdConnector GmbH, Katharinenstraße 24, 10711 Berlin, Germany (hereinafter “Provider”) regarding the use of the SaaS platform (Software-as-a-Service), AI-driven campaign optimization, and the B2B identification tool (Sales Connect) vis-à-vis its customers (hereinafter “Customer”).

(2) The Provider’s offer is exclusively directed at entrepreneurs within the meaning of § 14 of the German Civil Code (BGB), legal entities under public law, or special funds under public law. Consumers within the meaning of § 13 BGB are strictly excluded from using the platform and concluding contracts. The Provider is entitled to request proof of the Customer’s entrepreneurial status (e.g., by providing the VAT ID number or business registration) before or during the conclusion of the contract.

(3) Deviating, conflicting, or supplementary terms and conditions of the Customer shall not become part of the contract unless the Provider expressly agrees to their validity in text form.

§ 2 Subject Matter of the Contract, Scope of Services, and Reference Use

(1) The subject matter of the contract is the provision of the AdConnector software for use over the Internet (SaaS) on a paid basis or within the framework of trial phases free of charge, as well as the provision of storage space and interfaces (APIs) to third-party platforms.

(2) The exact scope of functions, the frequency of the AI optimization, the limits regarding the managed advertising budget, and the access to B2B company data (Sales Connect) are determined by the tariff selected by the Customer and described under adconnector.com/en/prices/.

(3) The Provider reserves the right to further develop, modify, or improve the software and the services offered, taking into account the interests of the Customer, provided that this serves technical progress, closes security gaps, or is required by legal specifications.

(4) The Customer grants the Provider, free of charge for the duration of the contract, the simple right to use the Customer’s name and company logo as a reference on the Provider’s website as well as in marketing materials (e.g., case studies). The Customer may object to this use at any time in text form (e.g., via email).

§ 3 Conclusion of Contract and Trial Phases (Free Trial)

(1) The presentation of the services on the Provider’s website does not constitute a legally binding offer, but rather an invitation to the Customer to submit an offer (invitatio ad offerendum).

(2) By completing the online registration and ordering process and clicking the button that concludes the ordering process, the Customer submits a binding offer to conclude a contract. The contract is formed when the Provider confirms the conclusion of the contract by email or grants the Customer access to the platform.

(3) If the Customer is granted a free trial phase (Free Trial) within the framework of the selected tariff, this serves exclusively for the internal review of the software functionalities by the Customer.

(4) If the trial phase is not canceled before its expiration, the usage relationship automatically converts into a paid subscription with the regular term chosen by the Customer in the ordering process (monthly or annual subscription) and the corresponding fees of the selected tariff.

§ 4 Special Features of the AI Autopilot and Advertising Budgets

(1) The AdConnector software controls and optimizes the Customer’s advertising campaigns on third-party platforms (in particular Google Ads, Meta Ads, LinkedIn Ads) automatically using artificial intelligence (algorithms).

(2) The budget limits specified in the tariffs (e.g., “included ad spend”) define the maximum volume that the AdConnector software can optimize and manage for the Customer in the respective billing period.

(3) The actual click and advertising costs (Ad Spend) incurred on the third-party platforms are not included in AdConnector’s fees. These costs are billed directly to the Customer by the third-party platforms (Google, Meta, LinkedIn). The Customer ensures that the payment methods and budgets deposited there are correctly configured.

§ 5 Availability and Data Quality (Sales Connect)

(1) The Provider guarantees an availability of the SaaS platform of 98% on an annual average. Excluded from this are necessary, announced maintenance work as well as outages due to force majeure or technical disruptions outside the Provider’s sphere of control (e.g., disruptions of the Internet or the APIs of Google/Meta/LinkedIn).

(2) Within the framework of the Sales Connect tool, the Provider provides the Customer with a cookie-free technology for the identification of B2B company data. The identification is based on an algorithmic comparison of IP addresses and company domains with databases; client-side cookies are not set on the end devices of the Customer’s website visitors for this recognition. Incomplete recognition or incorrect assignment of company data due to technical reasons does not constitute a defect in the software and does not entitle the Customer to a reduction or extraordinary termination.

§ 6 Prices, Billing, and Default in Payment

(1) The current prices at the time the contract is concluded apply, as stated under adconnector.com/en/prices/ or individually agreed upon. All prices are net prices plus the applicable statutory value-added tax.

(2) Depending on the selected term model, the remuneration is billed monthly or annually in advance and becomes due for payment. Billing is purely digital via email or is available for download in the Customer Dashboard.

(3) The payment methods offered in the online ordering process (Credit Card and PayPal) are available to the Customer. The Customer authorizes the Provider or the commissioned payment service provider to automatically collect the due fees via the selected payment method.

(4) If the Customer is in default of payment, the Provider is entitled to block the Customer’s access to the platform and all connected services (including active campaign control and lead delivery) immediately. The Customer’s obligation to pay the agreed basic fees remains unaffected even during the duration of the block.

§ 7 Duties of the Customer and Data Protection Responsibility

(1) The Customer is obliged to keep the access data to their account secret and to protect it from unauthorized access by third parties.

(2) The Customer bears sole responsibility for ensuring that the advertising accounts linked by them on third-party platforms (Google, Meta, LinkedIn) do not violate applicable law, public decency, or the guidelines of the respective platform operators.

(3) Since the software processes IP addresses to identify company data, the Customer is obliged to adapt their own privacy policy on their website in accordance with the statutory requirements of the GDPR. The Provider provides non-binding text modules for this purpose. The Customer bears sole responsibility for the legally correct integration of the provided tracking code as well as for the provision of any data protection objection mechanism (Opt-Out) on their website.

§ 8 Limitation of Liability

(1) The Provider shall be liable without limitation for damages resulting from injury to life, body, or health based on an intentional or negligent breach of duty by the Provider or its vicarious agents, as well as for other damages based on intent or gross negligence.

(2) For slight negligence, the Provider shall only be liable in the event of a breach of material contractual obligations (obligations whose fulfillment makes the proper execution of the contract possible in the first place and on whose compliance the contractual partner may regularly rely). In this case, liability is limited to typical, foreseeable contractual damages.

(3) Since the management of advertising campaigns is carried out by artificial intelligence (algorithms) and depends on external market fluctuations of advertising auctions, the Provider assumes no liability for specific advertising success, click-through rates (CTR), conversion rates, or direct increases in turnover. The Provider is not liable for unforeseen budget expenditures on the third-party platforms unless these were demonstrably caused by a grossly negligent programming error in the AdConnector software.

(4) Liability for loss of data is limited to the expenditure that would have been required to restore the data if the Customer had backed up the data regularly and properly.

§ 9 Contract Term, Termination, and Prohibition of Continued Use (Contractual Penalty)

(1) The term of the contract depends on the booked model and extends automatically if it is not canceled in due time:

• Monthly Tarife (Monthly): The contract runs for an indefinite period and extends by one further month if it is not canceled with a notice period of 3 business days to the end of the respective billing month.

• Annual Tarife (Annual): The contract has a minimum term of 12 months and extends by a further 12 months if it is not canceled with a notice period of 30 days to the end of the respective annual term.

(2) Cancellations can be made in text form (e.g., by email to support) or directly via the cancellation function provided for this purpose in the Customer’s Administration Dashboard under billing. The right to extraordinary termination for good cause remains unaffected for both parties.

(3) Prohibition of Continued Use & Contractual Penalty: Upon termination of the contract, the Customer’s right to further develop or actively use the advertising structures, campaign setups, and optimized ad copy specifically created by the AdConnector software or its AI algorithms shall expire. If the Customer leaves the advertising created by AdConnector in the advertising account or continues to use it after termination of the contract without an express licensing agreement, a contractual penalty of at least € 2,000.00 to a maximum of € 5,000.00 net shall become due. The Provider reserves the right to remove or deactivate the created campaign structures after the end of the contract.

§ 10 Dispute Resolution and Final Provisions

(1) Contracts between the Provider and the Customer shall be governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). If the Customer is a merchant, a legal entity under public law, or a special fund under public law, the place of business of AdConnector GmbH shall be the exclusive place of jurisdiction.

(2) Dispute Resolution Clause: In the event of any dispute arising out of or in connection with this contract, the parties undertake to conduct mediation in accordance with the rules of mediation of the arbitration board (e.g., Schlichtungsstelle der Berliner Wirtschaft) in its currently valid version before initiating contested legal proceedings (lawsuit) in order to settle the dispute wholly or partially in an amicable manner.

(3) Should individual provisions of these GTC be or become invalid or unenforceable, the validity of the remaining provisions shall remain unaffected. The parties undertake to replace the invalid provision with a valid regulation that comes closest to the economic purpose of the original provision.

(4) These GTC replace the previous General Terms and Conditions of AdConnector GmbH with effect from January 01, 2026.. For contracts concluded before this date, the previous conditions shall continue to apply unless an amendment has been agreed upon. The historical version of the GTC remains viewable under adconnector.com/en/gtc-archive/.