AdConnector® & SALES Connect

Data privacy is our top priority.

AdConnector® is 100% data privacy compliant and is based on a privacy-tested, future-proof technology. We stand for the highest data protection standards in B2B sales: Cookie-free tracking. Strict European security standards. GDPR-compliant B2B identification. Since transparency and your privacy are very important to us, we explain in detail below how and why we collect data.

Are you looking for specific data protection information regarding our product “SALES Connect” (e.g., for integration into your own website) and not the privacy policy for our own website? You can find our detailed B2B data privacy concept further down directly under Section 4 (Core Technologies & B2B Identification).

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on Our Website

  • Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice (Impressum) of this website.

  • How do we collect your data? On the one hand, your data is collected when you provide it to us. This could, for example, be data that you enter into a contact form, during registration, or on our partner page. Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or time of page view).

  • What do we use your data for? Part of the data is collected to ensure the error-free provision of the website. Other data is used to analyse your user behaviour in order to identify potential B2B customers in the event of corporate visits, to automatically optimize advertising campaigns, or to transfer data to partner systems (integrations) linked by you.

2. Transparency Notices and Statutory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. We would like to point out that data transmission over the Internet (e.g., when communicating via email) can have security gaps. Complete protection of data against access by third parties is not possible.

Notice Regarding the Responsible Entity (Controller)

The data controller responsible for data processing on this website is:

AdConnector GmbH Katharinenstraße 24, 10711 Berlin

Phone: +49 33203 899317 Email: info@adconnector.com

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.

Notice on Data Transfer to Third Countries

For the provision and optimization of our marketing services, we use, among other things, tools from partners based outside the European Union (third countries). We consistently ensure the protection of your data: Our US partners (such as Google, Meta, or LinkedIn) are certified under the EU-US Data Privacy Framework, which guarantees a level of data protection comparable to that of the EU. For all other cases, we use recognized safeguards such as the EU Standard Contractual Clauses.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to Object to Data Collection in Specific Cases and to Direct Marketing (Art. 21 GDPR)

WHERE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 ABS. 1 GDPR).

WHERE YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 ABS. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a commonly used, machine-readable format.

Information, Deletion, and Correction

Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of the data processing and, if applicable, a right to correct or delete this data.

3. Data Collection on Our Website

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

Hosting by a Third-Party Provider

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. The use of the hoster is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 Abs. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online offer by a professional provider (Art. 6 Abs. 1 lit. f GDPR).

Contact Forms and Calendly Appointment Booking (Also on the Partner Page)

If you send us inquiries via the contact form or arrange an appointment using our integrated booking tool (Calendly) (e.g., for the Free Partner Potential Check on our partner page), your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions.

The processing of this data is based on Art. 6 Abs. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 Abs. 1 lit. f GDPR) or on your consent (Art. 6 Abs. 1 lit. a GDPR) if this was explicitly requested.

4. Core Technologies & B2B Identification (SALES Connect)

Use of AdConnector Technology for B2B Recognition and Campaign Optimization

Data is collected, processed, and stored on this website using the proprietary technology of AdConnector GmbH. This technology includes an intelligent process for recognizing corporate visitors (so-called B2B identification via SALES Connect) and for data-based management of advertising campaigns on third-party platforms.

1. How it works and filtering of private individuals With the help of this technology, IP addresses of website visitors are recorded and matched with an extensive B2B corporate database. Purely dynamic IP addresses from private internet connections (e.g., home office lines from Telekom, Vodafone, etc.) are automatically excluded and immediately discarded by a multi-stage filter algorithm. No identification or storage of personal data of private individuals takes place at any time.

2. Purpose and Legal Basis The processing is carried out for the purpose of identifying companies that have signaled a commercial interest in our products by visiting our website, as well as for the automated optimization (Autopilot) of advertisements on Google, Meta, and LinkedIn. Furthermore, the processing serves to ensure IT security, the system stability of our web infrastructure, as well as the effective detection and defence against abusive access, bot networks, and fraudulent activities (spam protection).

The legal basis for this data processing is our legitimate interest pursuant to Art. 6 Abs. 1 lit. f GDPR. Our legitimate interest lies in the optimized management of our B2B sales activities, the execution of targeted B2B direct marketing, the avoidance of wasted advertising spend, as well as in our elementary interest in securing and maintaining the stable operation of our online services.

3. No Permanent Cookies for Recognition The SALES Connect technology for B2B identification works purely server-side and completely dispenses with setting permanent cookies on the user’s end device for this specific recognition process. The recorded IP addresses are anonymized immediately after comparison with the company database.

4. Right to Object (Opt-Out) You can object to the collection and storage of data by the AdConnector technology on this website at any time with effect for the future. To deactivate the collection, please click on the following link:

Exclude from AdConnector collection on this website

Note: After clicking the link, a technical opt-out cookie will be stored in your browser. This signals to our system to stop tracking for your device. If you delete your browser cookies, you must reactivate this link.

5. Advertising, Analytics Tools, and Partner Integrations

In order to technically ensure the core function promised in our concept – the Autopilot for Google, Meta, and LinkedIn – as well as synchronization with external systems, interfaces to advertising networks and third-party providers are integrated into our website.

Data Transfer to Partners and Third-Party Systems (SaaS Integrations & Agencies)

To provide our services and to ensure the full functionality of our “Autopilot” (e.g., for the automated transfer of identified B2B leads into your in-house systems), AdConnector offers interfaces to various partners and third-party providers. An overview of our current technology and agency partners can be found on our partner page.

  • Purpose of Processing: If you, as a customer, activate an integration to one of our partner companies (e.g., CRM systems such as HubSpot/Salesforce, e-commerce platforms such as Shopify, or connected partner agencies), the data required for the process (e.g., identified B2B corporate data, contact details from inquiries) will be transferred to the respective partner system.

  • Legal Basis: The transfer of this data to third-party systems is based on Art. 6 Abs. 1 lit. b GDPR (performance of a contract or implementation of pre-contractual measures with you). If you fill out a form on our partner page to get in touch with a specific partner, the forwarding takes place on the basis of your express consent pursuant to Art. 6 Abs. 1 lit. a GDPR. In all other cases, the process is based on our legitimate interest in the efficient, automated design of B2B processes (Art. 6 Abs. 1 lit. f GDPR).

  • Responsibility: For data processing within the integrated partner tool, the respective provider of the tool or the partner agency is itself responsible under data protection law.

Google Ads & Google Conversion Tracking

This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google Ads, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie for conversion tracking is set.

The storage of “conversion cookies” and the use of this analysis tool are based on Art. 6 Abs. 1 lit. a GDPR (consent via consent banner).

Meta Pixel (Formerly Facebook Pixel)

This website uses the visitor action pixel from Meta Platforms Ireland Basic Services Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, for conversion measurement. With the help of the Meta pixel, the behaviour of page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook or Instagram advertisement. This serves to evaluate the effectiveness of Meta advertisements for statistical and market research purposes and to optimize future advertising measures.

The use of this service takes place exclusively on the basis of your consent pursuant to Art. 6 Abs. 1 lit. a GDPR.

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn Ireland blocks, Wilton Place, Dublin 2, Ireland. This tool sets a cookie in your web browser, which enables the collection of IP address, device, and browser characteristics, as well as events (e.g., page views), among other things. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us, but provides aggregated reports on the website audience and ad performance.

The use of the LinkedIn Insight Tag is based on your consent pursuant to Art. 6 Abs. 1 lit. a GDPR.