How AdConnector manages to improve ad quality for TARIGS

AdConnector is a SaaS platform for AI-supported marketing automation that helps small and medium-sized companies to design and place their advertisements in a more optimised way. Data-driven automation, AI and crawled data from competitors and the company’s own website are used to generate and manage advertising campaigns without manual effort.

The challenge: to minimise the effort involved in creating and managing advertisements

The company AdConnector advertises the products of TARIGS, an online shop for dog carrier backpacks, online. However, the cost of creating, coordinating and placing adverts used to be quite high. In order to be able to assert oneself in the market, it is important to stand out from the competition and to market one’s own products in the best possible way.

The approach: Complete automation of all processes with the support of AdConnector

TARIGS decided to automate the entire process with the help of AdConnector and its partnership with Google. To this end, the companies have developed a solution based on Google Ads that is precisely customised to TARIGS’ requirements: various features available at AdConnector were combined to dynamically create adverts and place them at the right time for new product releases. These include, for example, the AdWizard with the connected advertising platforms Google Ads, Facebook and Instagram as well as the Competitor Radar and PostWizard for highly efficient social media postings as a further addition. This means that adverts are generated from a data feed that contains all relevant information. The TARIGS website and those of the competitors were crawled in advance and processed for the ads and posts. The activation and deactivation of advertising campaigns is also no longer done manually, but automatically via algorithms that control the campaigns like an autopilot.

The result: several hours of time saved and less work

Thanks to the automation of the processes, ads for TARIGS can now be created and displayed much more efficiently. This reduces the time required for TARIGS enormously. At the same time, the quality of the adverts has increased because the dynamic content in the text and images has adapted to search queries. Even the click-through rate (CTR) increased significantly, rising by 86% compared to the manually created ads.
For the customer TARIGS and the company AdConnector, the process optimisation was a complete success and reflects the performance of AdConnector’s AI.