1
AdConnector
The challenge
Firmen-KFZ has been using Google Ads for several years to acquire new customers in the target market of Germany.
The previous cost per new customer was €120.00, the margins on this cost structure are low because the resale of leads did not allow much room for a better ROAS.
Attempts were made to reduce the costs per new customer by Google Ads agencies and also with in-house Google Ads specialists in order to achieve higher profitability.
2
AdConnector
The solution
Using AdConnector and the same monthly budget, more relevant target groups and alignments were located based on the crawled data.
Existing campaigns were paused completely. New dynamic campaigns with better targeting were set up in an automated way, with no manual effort to create and manage ads.
More reach and fine-tuned remarketing also supported market penetration and improved click-through rates.
Data-driven automation was the key to success.
3
AdConnector
The results
AdConnector was activated in December 2019. Within a few days, important metrics could be changed positively.
- 20 € instead of 120 € costs per new customer
- 868 % more new customers per month
- 586 % more target group specific clicks per month
- 6.15 million more relevant reach per month
Due to automation of processes compared to manually created ads, the ad quality for Firmen-KFZ could be increased and man hours could be saved.
1
AdConnector
The challenge
Firmen-KFZ has been using Google Ads for several years to acquire new customers in the target market of Germany.
The previous cost per new customer was €120.00, the margins on this cost structure are low because the resale of leads did not allow much room for a better ROAS.
Attempts were made to reduce the costs per new customer by Google Ads agencies and also with in-house Google Ads specialists in order to achieve higher profitability.
2
AdConnector
The solution
Using AdConnector and the same monthly budget, more relevant target groups and alignments were located based on the crawled data.
Existing campaigns were paused completely. New dynamic campaigns with better targeting were set up in an automated way, with no manual effort to create and manage ads.
More reach and fine-tuned remarketing also supported market penetration and improved click-through rates.
Data-driven automation was the key to success.
3
AdConnector
The results
AdConnector was activated in December 2019. Within a few days, important metrics could be changed positively.
- 20 € instead of 120 € costs per new customer
- 868 % more new customers per month
- 586 % more target group specific clicks per month
- 6.15 million more relevant reach per month
Due to automation of processes compared to manually created ads, the ad quality for Firmen-KFZ could be increased and man hours could be saved.
Andre SchlaakGeneral Manager
“We got to know the AdConnector Crew in November 2019 at an event organized by Google and AdConnector. The presentation convinced us immediately, and after a few days the tool was already in use. In the first month we could experience a significant performance explosion, many more new customers at a fraction of the cost. In the past we tried it with agencies and also in-house, the successes remained meager. We are completely satisfied because the results are convincing.”