How AdConnector has revolutionized ad quality for TARIGS
The challenge: time expenditure and optimization potential
TARIGS, an online store for dog carrier backpacks, was faced with the challenge of designing and managing its advertisements more efficiently. The process of creating, coordinating and placing ads was time-consuming and offered potential for optimization in order to better position itself in the competitive environment.
The solution: AI-based automation with AdConnector
To meet these challenges, TARIGS decided to partner with AdConnector. The SaaS platform for AI-supported marketing automation offers a comprehensive solution for the automation and optimization of advertising campaigns. By integrating AdConnector into the Google Ads environment, it was possible to develop a customized system specifically tailored to TARIGS’ needs.
The implementation: intelligent features for maximum efficiency
AdConnector enables the dynamic creation of advertisements based on a data feed containing all relevant product information. By collecting data from the TARIGS website and competitor sites, this information is enriched and used to create appealing and relevant advertisements. In addition, features such as the AdWizard and the Competitor Radar ensure highly efficient control of advertising campaigns. The AdWizard enables easy connection to various advertising platforms such as Google Ads, Facebook and Instagram, while the Competitor Radar provides insights into the activities of competitors. The activation and deactivation of advertising campaigns is automated by intelligent algorithms that continuously monitor and optimize campaign performance.
The result: time savings, higher ad quality and more clicks
Automation has significantly reduced the time required to create and manage advertisements at TARIGS. At the same time, the quality of the ads increased thanks to the dynamic adaptation to search queries and new products.
A particularly pleasing result is the significant increase in the click-through rate (CTR) by 86% compared to the previously manually created ads.
Conclusion: A success story for TARIGS and AdConnector
The collaboration between TARIGS and AdConnector impressively demonstrates how AI-supported marketing automation can significantly increase the efficiency and quality of advertising campaigns. By automating central processes, TARIGS was not only able to save time, but also significantly increase the performance of its ads.
AdConnector has proven to be a valuable partner for TARIGS and has helped to successfully position the company in the competitive environment.