1
AdConnector
The challenge
General Overnight faced the challenge of increasing its reach and targeting the right audience.
In the dynamic logistics sector, it is crucial to communicate advertising messages to potential customers efficiently and accurately in order to remain competitive.
The main booking options, such as direct booking on the website, telephone and contact form, needed to be served equally.
2
AdConnector
The solution
By integrating AdConnector into its marketing strategy, General Overnight was immediately able to significantly improve its digital presence across multiple online channels.
The AI enables a more targeted approach to the desired audiences, resulting in a significant increase in new customers. Visibility and reach have also improved, and the use of text, images and video has significantly increased awareness.
3
AdConnector
The results
AdConnector has been activated in December 2020. Within a short period of time, key metrics have changed for the better.
- 145 % more reach per month
- 37 % more new customers per month
- 20 % lower cost per acquisition (CPA)
By using AdConnector, General Overnight has been able to tailor its advertising campaigns to achieve greater relevance with potential customers.
This case study shows how AdConnector’s AI can help optimize digital marketing strategies.
1
AdConnector
The challenge
General Overnight faced the challenge of increasing its reach and targeting the right audience.
In the dynamic logistics sector, it is crucial to communicate advertising messages to potential customers efficiently and accurately in order to remain competitive.
The main booking options, such as direct booking on the website, telephone and contact form, needed to be served equally.
2
AdConnector
The solution
By integrating AdConnector into its marketing strategy, General Overnight was immediately able to significantly improve its digital presence across multiple online channels.
The AI enables a more targeted approach to the desired audiences, resulting in a significant increase in new customers. Visibility and reach have also improved, and the use of text, images and video has significantly increased awareness.
3
AdConnector
The results
AdConnector has been activated in December 2020. Within a short period of time, key metrics have changed for the better.
- 145 % more reach per month
- 37 % more new customers per month
- 20 % lower cost per acquisition (CPA)
By using AdConnector, General Overnight has been able to tailor its advertising campaigns to achieve greater relevance with potential customers.
This case study shows how AdConnector’s AI can help optimize digital marketing strategies.
Ersan OmayCEO
“The platform is easy to use and the AdConnector team provides excellent support. We are very pleased with the results and recommend AdConnector to achieve digital marketing goals and maximize online presence.”